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Smart Marketing is Like an Ice Cream Cone
You have your favorite flavor (mint chocolate chip) and I have mine (coffee-flavored). Offer us each plain old chocolate or vanilla ice cream, and we would probably shrug it off as not worthy of our...
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3 Seasonal Email Campaigns You Could Be Sending
In the marketing world, timing is everything. One common habit that successful businesses have is that they take advantage of major holidays and special events by creating special, promotional...
View ArticlePersonalization: Building More Rewarding Relationships
This blog post is an excerpt from our Smart Marketing: Putting the Pieces Together eBook. Did you know that personalized emails increase open rates by 72 percent and click rates by 81 percent?...
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Best Practices for Writing Engaging Subject Lines
Do you struggle with writing engaging subject lines that compel subscribers to open your emails? Even those of us who feel confident in this skill sometimes hit a creative wall. We’ve seen a lot of...
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How to Create a Social Delight Email Campaign
This blog post about creating a social delight email campaign is an excerpt from our miniguide: 15 Ways True Citrus Markets Smarter. —— What better way to support True Citrus’ social media efforts...
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3 Travel Marketing Strategies to Drive Engagement
The current generation of people who travel are “smart.” They expect to receive personalized messages with content that matters to them from marketers. Because of this trend, it is increasingly...
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Delivering Smarter during the Holiday Season
For consumers, the holiday season is quickly approaching – but we know that for many marketers, it’s already here! Long before shoppers wait hours to get into their favorite store or feverishly...
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Personalization Musts for Media and Publishing
For media and publishing industry email marketers – heck, for all email marketers – it’s essential to personalize emails in order to keep subscribers interested and active. One of the ways you can do...
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Your Most Valuable Marketing Asset
Quick: What would you say is the most valuable marketing asset or tool for your digital marketing program? Your social media audience? An awesome video? Great collateral? The stash of Five Hour Energy...
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5 Ideas for January Email Campaigns
2014 is right around the corner, and with a new year comes endless opportunities to be creative in your marketing. Your clients will be on their toes at the beginning of the year, so prepare emails...
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Make Them Last! Increase Subscriber Lifetime Value
Did you know 56 percent of email subscribers opt out because the content isn’t relevant? (Marketing Sherpa) Media and publishing companies must send the right message to the right person at the right...
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We Love Email
We love email. The numbers don’t lie: Personalized emails increase open rates by 72 percent and click rates by 81 percent. Email is there for you as a marketing channel: Driving the most ROI, engaging...
View ArticlePersonalization: Building More Rewarding Relationships
This blog post is an excerpt from our Smart Marketing: Putting the Pieces Together eBook. Did you know that personalized emails increase open rates by 72 percent and click rates by 81 percent?...
View ArticleClik here to view.
Best Practices for Writing Engaging Subject Lines
Do you struggle with writing engaging subject lines that compel subscribers to open your emails? Even those of us who feel confident in this skill sometimes hit a creative wall. We’ve seen a lot of...
View ArticleClik here to view.
How to Create a Social Delight Email Campaign
This blog post about creating a social delight email campaign is an excerpt from our miniguide: 15 Ways True Citrus Markets Smarter. —— What better way to support True Citrus’ social media efforts...
View ArticleClik here to view.
3 Travel Marketing Strategies to Drive Engagement
The current generation of people who travel are “smart.” They expect to receive personalized messages with content that matters to them from marketers. Because of this trend, it is increasingly...
View ArticleClik here to view.
Delivering Smarter during the Holiday Season
For consumers, the holiday season is quickly approaching – but we know that for many marketers, it’s already here! Long before shoppers wait hours to get into their favorite store or feverishly...
View ArticleClik here to view.
Personalization Musts for Media and Publishing
For media and publishing industry email marketers – heck, for all email marketers – it’s essential to personalize emails in order to keep subscribers interested and active. One of the ways you can do...
View ArticleClik here to view.
Your Most Valuable Marketing Asset
Quick: What would you say is the most valuable marketing asset or tool for your digital marketing program? Your social media audience? An awesome video? Great collateral? The stash of Five Hour Energy...
View ArticleClik here to view.
5 Ideas for January Email Campaigns
2014 is right around the corner, and with a new year comes endless opportunities to be creative in your marketing. Your clients will be on their toes at the beginning of the year, so prepare emails...
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